In the music business, they're called 360 deals.
It's ultimate purpose is to make money on everything related to music except for the music itself. In the case of Beats, that company understands - in fact owes its existence to - the fact that you can't really make money from music anymore. Most of all, Beats and Songza are different in their ultimate visions. They're different in scope: In addition to a music service, called Beats Music, the Beats deal brought in a thriving premium headphones business, a hot brand and two high-profile executives - music business big shots Jimmy Iovine and Dr. They're different in price: Apple paid $3 billion for Beats Google paid probably 1/1000th that much - probably under $40 million.
